COAT NOTES

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Scattering Sunshine

There is no investment you can make which will pay you so well as the effort to scatter sunshine and good cheer through your establishment.

– Orison Swett Marden (1850-1924)

770_4665645Scattering sunshine metaphorically is a great idea. The stress of the workplace places great burdens on people and spreading a little sunshine is a simple way to create a more positive environment. But scattering sunshine also has a far less romantic side to it.

Clouds and shaving cream are white, but they do not contain any white pigment. Driving through dense fog can be treacherous, but it’s just water! Bathroom mirrors also fog, especially if you take a really hot shower on a cold winter day. And titanium dioxide is a clear crystal, yet we call it a white pigment. Scattering of light explains all.

One can discuss scattering by pointing to detailed physics formulae, but that method produces more fog than clarity. I prefer the much simpler method that assumes that the brainy physicists have worked out all the details and that they can be trusted. If that works for you (and it certainly works for me), read on. Continue reading


Color and Appearance

Source: Columbus Museum of Art Facebook

Source: Columbus Museum of Art Facebook

I recently attended a Konica Minolta seminar on color and color instrumentation, held at the Columbus Museum of Art. What a great idea, discussing the science of color in a building where color is critical and has been used to express so many concepts, ideas, and ideals. Konica Minolta holds these seminars around the country, and this one in Columbus had 50+ people in attendance.

The seminar was three-hours long, and there were two main takeaways:

  1. Color is a very complex topic.
  2. There is a big difference between color and appearance.

Many attending this seminar were from the automotive industry. Continue reading