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The Growing Popularity of Metal Roofing in the Residential Market

The Metal Roofing Alliance estimates that more than 750,000 U.S. homeowners chose a metal roof to protect their families in 2015. The Metal Roofing Alliance reports that demand for sustainable, eco-friendly and energy-efficient home improvement materials continue to grow in North America.

According to a new study conducted by Dodge Data & Analytics, the residential metal roofing industry saw a big jump in market share last year, moving from approximately 8 percent in 2014, to 11 percent in 2015. The independent survey showed that between 2014 and 2015, the total demand for metal roofing increased from 11.7 million squares to 17.7 million squares. This is the second time residential metal roofing has achieved double-digit market share in the re-roofing segment. Metal roofing is second only to asphalt shingle roofing in the remodeling market. Asphalt market share dropped 2 points overall, and it now makes up 78 percent of the U.S. market.

When the Metal Roofing Alliance began its national consumer awareness campaign in 1998, metal only made up 3.7 percent of the re-roofing market. The organization’s consistent effort to educate consumers about investment-grade metal roofing has helped to build this market.

Survey Data Continue reading


Cool Roofing: What’s New

We are now a few decades into the era of cool metal roofing. “Era” is probably the wrong word, because cool metal roofing is here to stay. Many coatings producers and metal roofing manufacturers in North America now offer the benefit of cool roofing as a part of their standard product portfolio.

As “special” becomes “standard,” it is easy to assume that cool roofing is on autopilot and that nothing more needs to be done. Although in a practical sense this is mostly true, it is good to remember that research continues wherever energy savings is the goal, and cool roofing is included in this research.

Consider the following: Continue reading