
Sustainability, upcycling, downcycling, landfills … the list goes on! What is one to think when every material is touted as sustainable? Don’t believe me? Visit any material website; for example, cement/concrete, vinyl plastic, wood building products. What is one to make of all these claims—are they real? How does our industry fit in?
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Sometimes your doctor writes a prescription for your ailment, and sometimes your doctor wants to run some tests first. The first example is a prescriptive approach (do this and you will be okay), whereas the second example is a performance-based approach to solving your problem (take some meaningful measurements and then determine what to do). The same two options are also used in the metal building industry.
As an association, the