The old saying, “As exciting as watching paint dry” could not be further from the truth when it comes to coil coatings. First, the paint that is applied to a metal coil during the coil coating process dries (bakes, really) in just 15 to 30 seconds. A lot takes place in that short period of time: 1) the solvents evaporate (they are captured and destroyed in this environmentally friendly process), 2) the coating flows to produce a smooth surface, and 3) a chemical reaction takes place to create a cured, hard, scratch-resistant yet flexible coating. To the chemists who create this magic, it’s exciting stuff, but it’s difficult for the consumer to appreciate since the process takes place in a factory setting. What consumers can appreciate is what they see when the product reaches the marketplace. So … let’s see what’s innovative these days!

First, let’s talk about beetles. Yes, beetles. Especially the ones that have that cool iridescence. They create that effect by … well, it’s complicated!

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