NCCA has been investigating an alternative method for color measurement for the coil coating industry. As part of this investigation, NCCA is coordinating a visual assessment experiment. In a nutshell, we are attempting to assess the human response to slight color differences between pairs of panels and to correlate that response to a color instrument’s reading. Of course, people see color and color differences differently, and color instruments have a host of setup options from which to choose, so this is hardly a straightforward experiment. But if it were simple, it would have been done decades ago. Continue reading →