A nationwide study by Berkeley Lab details benefits of lighter-colored, solar-reflective walls

As you likely know, NCCA members and their customers along the prepainted metal value chain have been supporters of “cool roofs” for 20 years. Without question, this technology effectively reduces energy consumption during the hot months of the year. So, what’s next?
“Cool walls”! Wait, what? Cool walls? Cool-roof technology is intuitive; roofs face the sun, but walls are vertical structures. How much solar energy can they possibly be exposed to? Well, you’ve come to the right place to find the answer.[i]
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These days, it’s not uncommon to hear businesses from nearly every industry discuss “sustainability” or plans for a more sustainable future. As the term becomes more ubiquitous in today’s business planning, its definition can be somewhat vague. For our purposes, sustainability refers to a company’s efforts in reducing its environmental impact through the use of more environmentally-friendly building materials and less consumption of natural resources. While the coating industry works diligently in manufacturing products that adhere to high standards for sustainability, there are several ways to be more sustainable and environmentally conscious.